solutions that work

If you ask someone in your office or on the street what some of the strongest brands are, you will probably hear names like Apple, Starbucks, McDonald’s and Nike. While these brands are well-recognized and respected, there are many others that provide a brand experience worth mentioning. One such company is Public Storage. From a

The most effective “advertising” is word of mouth. It comes from a reliable, often trusted, source, and it’s free. Millennials are no exception to this rule. Like preceding generations, they’re most likely to heed a trusted source. However, word of mouth has evolved to the words, pictures, videos, etc. of social platforms.  Here are some

There are many reasons to conduct client research. You may want strategic insights before rebranding, a targeting strategy for the launch of a new product or an assessment of the client experience. Even for business as usual, a periodic check in with clients can reveal important action items and reassure them that you listen. It’s

It’s a big world out there, filled with all kinds of prospective customers. That doesn’t mean that every prospect is right for a firm. All too often, organizations fall prey to extrapolating a target market from one-off opportunities or letting anecdotal information drive strategy. As a result, resources are dispersed and used ineffectively. The end

Over the past several months a family has been reporting their exploits on social media from various countries in the Far East. In their early forties, they have embarked with their young son on an ambitious year-long round the world adventure.  The typical reaction to their posts echos findings from Schwab’s 2019 Modern Wealth Survey under the

A call to action is arguably the most essential element of any communication (from your website to videos to emails), yet it’s often overlooked. For every engagement you have with a recipient, providing clear guidance on what they should do next can significantly improve response rates and help you build relationships. Here are three best

Say the words, that’s a perfect beach read to someone (hopefully someone who enjoys reading!), and it immediately conjures up a specific feeling. Or as an article from way back in 2010 in The New Yorker states, “Is there a more backhanded compliment than calling a book “a good beach read?” The article then moves on to

Wednesday, July 17th is #WorldEmojiDay. This is a real thing. It’s a holiday created by Emojipedia, also a real thing. Only a few minutes of research will get you to the list of the most popular emojis and not surprisingly, number one is the red heart and number two the face with tears of joy. The Emoji Report by