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Color Matters

There has been a lot written regarding the color purple, worn in several different shades by Hillary Clinton, Michelle Obama and Kamala Harris. One of the most discussed theories is that Democrat blue and Republican red together make purple. This is a wonderful idea suggesting unity and collaboration.  

Apparently, Vice President Harris often wears the color purple to honor Shirley Chisholm, who was the first Black woman elected to the U.S. Congress and the first Black candidate for a major party’s presidential nomination. But one does have to wonder if Harris, Obama and Clinton all got on a Zoom call and agreed on which shade of purple they would wear. Wouldn’t it be great if they did, knowing that there is meaning and pre-conceived notions of what colors represent. Whether it be fashion, packaging, branding or marketing, color really does matter.

Some of the psychological associations with the colors worn at the Inauguration are:

And last but not least: