MANAGEMENT TEAM BIOGRAPHIES
Kenneth R. HoffmanManaging Director, President
Ken launched Optima Group in 1979 to provide a broad array of management consulting, marketing and research services to leading financial service companies. Since then, Ken has continued to spearhead the evolution of Optima Group to ensure that the firm stays tightly aligned to evolving marketplace needs and is best positioned to understand and deliver value to our clients. Ken leads teams focused on the organic and inorganic growth strategies for our clients including new product and business initiatives, financial, business and organizational analysis, brand building, and mergers and acquisitions. He counsels clients on critical issues in the investment management industry and is a featured speaker at numerous financial services conferences. Ken holds a B.A. from Claremont McKenna College and an M.S. from Yale University.
Ellen H. McKay, CFAManaging Director
Since joining Optima Group in 1996, Ellen has continued to apply her commitment to excellence in managing and delivering initiatives that help our clients grow their businesses. Ellen leads management consulting, brand and marketing project teams that span all of the services Optima Group offers.
Previously, Ellen spent seven years at Bankers Trust, where she worked at BT Global Investors, the Individual Services Group and the Private Bank charged with product development and marketing. Before that she was with First Chicago in Japan. Ellen holds a B.A. from the University of Pennsylvania, an M.B.A. from Cornell, and holds the CFA designation.
Tracy H.M. HubbardCreative Director
Since 2002, Tracy has directed and developed Optima Group’s innovative design solutions that span traditional and digital programs. Maintaining personal involvement in all Optima Group creative, she spearheads our team of in-house designers.
Throughout her twenty-plus year career in design, Tracy has won numerous awards for her work, including CADC and PRINT. Her approach is characterized by simplicity, reinforcing the balance of form and function. Prior to Optima Group, Tracy developed her creative skills at such notable design firms as Knoll International, Design Trust, and Weizs & Yang, among many others. She has provided creative solutions for Sotheby’s, GE, IBM, Bear Stearns, Booz Allen & Hamilton, Coopers & Lybrand, Tambrands, Swiss Army and Greenwich Capital Markets, as well as fine jewelry and watch brands. Tracy holds a B.S. in Graphic Design from Sacred Heart University, and received her M.B.A. in digital marketing from The Welch College of Business & Technology at Sacred Heart University in 2019.
Dennis DolegoResearch Director
Joining Optima Group in 1997, Dennis leads our quantitative and qualitative research programs, including the data analysis and financial modeling critical to management consulting and strategic marketing engagements.
Previously, Dennis was one of the founders and Senior Vice President at Strategic Insight, where he helped set up and launch the entire research function, industry tracking, and database capability targeted to the mutual fund industry. Subsequently, Dennis joined Financial Research Corporation as a Partner where he expanded the firm’s capabilities in research and financial analysis throughout the investment management industry. Dennis holds a B.A. from Reed College and an M.B.A. from Rice University.
Kristen ScullyManager of Digital Strategies
Kristen joined Optima Group in 2013 and is responsible for Digital Strategies utilizing digital and social platforms and technologies and ensures that digital initiatives are integrated as part of a comprehensive marketing program. She works with clients to understand their goals and create and implement proactive social strategies focused on building awareness and business growth. Strategies go from initial concept through development to delivery and optimization. Kristen is also well versed in the reporting and analytics of social data and tracking clients’ social media efforts including overall buzz, impact and influence. Kristen holds a B.S. in Psychology from George Mason University.
Peter WardSenior Consultant
Peter is a senior consultant responsible for the development of marketing, brand, and product strategy, advising clients on effective programs targeting institutional, retail, and HNW markets. Peter has more than 18 years of corporate and agency experience, most recently serving as interim CMO for the marketing agency, IPG Group, and was previously Global Head of Marketing & Communications for the institutional brokerage firm Newedge/Societe General. Prior to that, he was Managing Director and Head of Marketing & Communications for The Royal Bank of Scotland’s investment bank and broker dealer in the Americas. Peter earned his M.B.A from Cornell University’s Johnson Graduate School of Management and a B.A from SUNY Fredonia.