Crowd Power

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The phrase “real world mobile crowdsourced data insight” is quite a mouthful and sounds both mysterious and cutting-edge. And to some extent it is, as technology continues to advance and enable the sharing of information from almost anywhere to almost anywhere. On the other hand, it is also the logical extension of some good old fashioned end-client feedback techniques, such as mystery shopping. London-based BeMyEye aims to be the market leader in elevating crowdsourced information to an integral business analytics tool accessible to almost any company, large or small.

BeMyEye (not to be confused with Be My Eyes, an app for the visually impaired) is a new crowdsourcing app with a twist – to help companies assemble a cadre of real world data gatherers and provide analytics back to the corporate mothership.

For example, a retailer may have a big promotion going on and want information on how well it’s working and why. Is product placement effective, are individuals knowledgeable and enthusiastic about the product, is a transaction easy to facilitate? Through information gathering, complete with photos, from multiple contributors, decision makers can obtain a well-rounded perspective. Those who participate in the “jobs,” as BeMyEye questionnaires are called, are paid for their services.

As a result, companies can now not only better track the impact of their promotional efforts, but also the execution. You may have the best product in the world, but if the follow through isn’t there, it may not matter. This level of insight that may usher in the next wave of meaningful big data analytics.