After a recent change in ownership structure, AAM, an insurance asset management specialist, wanted to capitalize on sales opportunities and clarify its competitive advantages in the marketplace. It also needed to reinforce its leadership position during a period when some insurance asset managers were experiencing troubles as a result of the fallout from the subprime crisis. Optima Group helped AAM develop clear positioning for the firm, which demonstrated AAM’s strength and stability as a provider of specialized investment solutions for the insurance industry.
The positioning plays on AAM’s understanding that different types of insurance companies have different investment needs, as well as its ability to build customized solutions that help their clients achieve their goals. Innovative, creative direction expressed in both copy and imagery strongly supported the firm’s value proposition.
- Marketing Collateral
- Trade Show Booth
- Fact/Performance Sheets