Pension Specialists Inc., a premier provider of small- to mid-sized retirement plans, had made several acquisitions, that resulted in a number of different brands in the marketplace. These different companies were marketing both directly to plan sponsors and through intermediaries. To help them solidify their position in the market and communicate a consistent message, Optima Group developed a new name and brand to represent the unified company. The brand was then translated into a total marketing communications program, including a complete website and traditional print materials.
