You may have heard Pantone recently announced the color of the year. In a surprising and unprecedented move, two colors were chosen. “Joined together Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, Executive Director, Pantone Color Institute.®
Pantone offers several color palettes incorporating the two colors beautifully, some of which would be very appropriate for a wealth management firm as well as other financial services companies. One of Pantone’s reasons for choosing the pair could be directly applied to the financial industry: “As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent.”
We applaud Pantone’s bold choice and will be watching how the colors play out in the upcoming year. BUT, what we find even more compelling is the video Pantone used to introduce the concept. A growing trend in the financial industry (and in every industry) is the use of video. Well-placed, effective video can accomplish so many marketing goals, including the “sale” of two soft colors. You may or may not buy into the pastel shades, but the video will most certainly elicit a defined set of emotions. Watch the video here (under the heading “What is the Pantone Color of the Year”). After watching the video you may be compelled to incorporate a “rose tone” and “cooler tranquil blue” into everything you do.