Since 2002, Tracy has directed and developed Optima Group’s innovative design solutions that span traditional and digital programs. Maintaining personal involvement in all Optima Group creative, she spearheads our team of in-house designers.
Throughout her twenty-plus year career in design, Tracy has won numerous awards for her work, including CADC and PRINT. Her approach is characterized by simplicity, reinforcing the balance of form and function. Prior to Optima Group, Tracy developed her creative skills at such notable design firms as Knoll International, Design Trust, and Weizs & Yang, among many others. She has provided creative solutions for Sotheby’s, GE, IBM, Bear Stearns, Booz Allen & Hamilton, Coopers & Lybrand, Tambrands, Swiss Army and Greenwich Capital Markets, as well as fine jewelry and watch brands. Tracy holds a B.S. in Graphic Design from Sacred Heart University, and received her M.B.A. in digital marketing from The Welch College of Business & Technology at Sacred Heart University in 2019.