Project Tags Direct Marketing


When PURE was launching its business aimed at Florida’s high-value homeowners, they came to Optima Group to develop their brand and create a direct mail campaign to generate leads. We conceived a very successful and impactful program that used the theme of The Three Little Pigs to quickly and effectively communicate their core value proposition, with supporting language that helped simplify a complex business structure. The campaign was so successful, it allowed PURE to expand into other states with a similar offer.


Blue Frog Solutions wanted to revamp its sales and marketing efforts and position itself as a premier provider of technology solutions for insurance companies. Optima Group renamed and branded the firm “Aplifi” to reflect their leadership in delivering innovative, easily integrated technology solutions for the insurance and financial services industries, with a name that represents technology, strength and growth. In addition, Optima Group developed a core product brochure to communicate Aplifi’s broad array of technology solutions and thought leadership, and a variety of materials that re-introduced and re-positioned the company within the industry.